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The query is which corporations will answer that call of change, adapt, and embrace a new, digitally powered future. But can an business that could be a reputed tech laggard overcome structural challenges, invest in underlying technology, restructure operating fashions, and emerge as a gen AI leader? The fact that real estate has been a laggard may actually be a bonus, as a result of the trade didn’t overinvest in beforehand obtainable but Real Estate news now-outdated know-how as another industries did. Deploying gen AI in situations the place funding professionals, operating teams, and tenants meet introduces new risks to working, residing, and buying environments that should be weighed. Companies that identify dangers early on and iterate to find enhancements shall be positioned to react effectively. Additionally, some use circumstances may not be right for gen AI in its present stage.