It might be argued that the Soviet posters made within the Nineteen Fifties to promote the wealth of the nation were in itself a type of pop art. Italian pop art originated in Fifties tradition – the works of the artists Enrico Baj and Mimmo Rotella to be precise, rightly considered the forerunners of this scene. Rotella’s torn posters confirmed an ever more figurative taste, usually explicitly and deliberately referring to the good icons of the occasions. Baj’s compositions had been steeped in modern kitsch, which turned out to be a “gold mine” of photographs and the stimulus for an …