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THE COLLABORATIVE CAMPAIGNS that Freedman and Bicker helped pioneer exist at present with the added dimension of visual methods, and now require invention and sophistication for an increasingly visually literate multi-platform audience. For the 2020 Prada Flowers Resort campaign, artistic director Ferdinando Verderi developed a multistep project with fashion photographer Drew Vickers and venerated Fashion & Online Shop News street photographer KeizÅ Kitajima. Prada printed their pictures, added the brand’s brand, and distributed the sheets to flower stores as bouquet wrapping paper all through Asia, America, and Europe. The intervention performed into …

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